Designed in collaboration with the team at Fourth Idea.
When two iconic destinations in New York's Southern Tier decided to partner
on across-promotional campaign, they needed a visual identity that could comfortably
live in both worlds.
on across-promotional campaign, they needed a visual identity that could comfortably
live in both worlds.
Glen. Glass. Go. connects the Corning Museum of Glass and Watkins Glen International through a reciprocal visitor program. Museum guests receive a discount to participate in Drive the Glen, while participants in the driving experience receive discounted admission
to the museum.
to the museum.
Our assignment was to develop a campaign mark that both organizations could use across advertising, social media, signage, merchandise, and promotional materials. The challenge was finding common ground between two distinctly different brands: the refined, contemporary visual language of the Corning Museum of Glass and the high-energy culture of American motorsports.
The design draws heavily from racing graphics and automotive branding, incorporating
bold typography, forward motion, and track-inspired forms while maintaining the clarity
and sophistication associated with the museum's visual identity. The result is a mark that
feels equally at home on a raceway banner or a museum promotional piece.
bold typography, forward motion, and track-inspired forms while maintaining the clarity
and sophistication associated with the museum's visual identity. The result is a mark that
feels equally at home on a raceway banner or a museum promotional piece.
More than a logo, the identity serves as a visual handshake between two institutions,
creating a recognizable campaign brand that encourages visitors to experience
both destinations and explore the region through a new lens.
creating a recognizable campaign brand that encourages visitors to experience
both destinations and explore the region through a new lens.
