Created as part of the team at Stand Advertising.
Electrochem, a subsidiary of Greatbatch—the pioneer behind the implantable pacemaker and a leading battery manufacturer—was known for its high-demand,
high-performance power cells and battery packs. Positioned as the power source
you turn to when failure is not an option, we saw a powerful opportunity to
take advantage of some borrowed equity.
high-performance power cells and battery packs. Positioned as the power source
you turn to when failure is not an option, we saw a powerful opportunity to
take advantage of some borrowed equity.
These batteries powered the space shuttle. So we thought—why not make the battery part of the space shuttle? It felt like a solution just waiting to be discovered.
The same applied to satellites and deep-sea sensors. So…
The same applied to satellites and deep-sea sensors. So…


