Created as part of the team at Telesco Creative Group.
Cryo-electron microscopy (Cryo-EM) allows scientists to flash-freeze proteins in motion and then visualize their structures using a beam of electrons. The resulting high-resolution, 3D images reveal how proteins function—crucial for understanding biological mechanisms and designing drugs to repair malfunctioning proteins.
The Hauptman-Woodward Medical Research Institute has emerged as a leading center for Cryo-EM research. Our team was tasked with developing an engaging and accessible primer on this groundbreaking technology. The goal: to invite researchers from around the globe to collaborate with the Institute and to inspire support
from philanthropists eager to accelerate scientific discovery.
from philanthropists eager to accelerate scientific discovery.
Our scope included:
Concept development and visual storytelling, design and design standards,
custom photography, and production oversight
custom photography, and production oversight
The final piece serves as both an informative resource and a compelling
call to action—elevating awareness of Cryo-EM’s potential and positioning
Hauptman-Woodward as a global hub for structural biology research.
call to action—elevating awareness of Cryo-EM’s potential and positioning
Hauptman-Woodward as a global hub for structural biology research.
