Created as part of the team at Telesco Creative Group.
Founded in 2016 in Buffalo’s Elmwood Village, Thin Man Brewery emerged as a bold
new player in the craft beer scene under the guidance of local beer icon Mike Shatzel,
best known for his work with the celebrated Blue Monk. From the start,
Thin Man set itself apart with a distinctive identity that fused creativity, science,
and regional pride.
new player in the craft beer scene under the guidance of local beer icon Mike Shatzel,
best known for his work with the celebrated Blue Monk. From the start,
Thin Man set itself apart with a distinctive identity that fused creativity, science,
and regional pride.
The name “Thin Man” pays tribute to Buffalo’s innovative past—specifically,
the original one-dimensional crash test dummy developed by Calspan in 1948.
his nod to scientific ingenuity was a perfect match for the brewery’s experimental energy, led by head brewer Rudy Watkins, whose “mad scientist” approach
shaped the brand’s adventurous beer lineup.
the original one-dimensional crash test dummy developed by Calspan in 1948.
his nod to scientific ingenuity was a perfect match for the brewery’s experimental energy, led by head brewer Rudy Watkins, whose “mad scientist” approach
shaped the brand’s adventurous beer lineup.
Thin Man’s branding—featuring a striking black, white, and yellow palette and visuals inspired by scientific diagrams—mirrored its mission: to push boundaries
whilehonoring Buffalo’s legacy of innovation.
whilehonoring Buffalo’s legacy of innovation.
